JC Penney & Polo have a joint venture that will POP!!

JC Penney and Polo Ralph Lauren Co. have created a joint label called "American Living". This collaboration is about Polo Ralph Lauren's growth and bringing in additional sales into the JC Penney stores. The brand is currently available at JC Penney online and will conclude it's official first marketing campaign February 24th at the Oscars.

The brand hosts classic Ralph Lauren style pieces, but the prices come in at much lower price points, ranging from $20 - $450. The line "American Living" does branch across several JC Penney departments including: men’s, women’s, children’s, home, footwear and accessories. I believe that this will be a successful addition to the JC Penney department store portfolio and to the Polo Ralph Lauren Co-Global Brand Concepts. For more info, click here.