#HMBalmaination
Jourdan Dunn, Olivier Rousteing and Kendall Jenner.
Part of the reason for this collaboration is to bring Balmain from France to Main Street and I think that is a great move. I sure would definitely want a piece or two from this collection. Wouldn't you?
Keep reading to see what Olivier Rousteing creative director of Balmain says about the partnership.
"I want to talk to my generation: this is my main aim as a designer. H and M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag.
For more information on this release head over to H and M http://m.hm.com/gb/life/culture/h-m-inside/2015/05/hmxbalmain
Photo Credit: Balmain instagram
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