Detroit Basketball X Detroit Rapper

 NBA's Detroit Pistons has donned the Sean Don, (rapper Big Sean) its new Creative Director of Innovation (CDI). In this role, Big Sean will provide the team with creative and strategic guidance, input on merchandising and design, community branding and social activation, among other things.

Pistons owner Tom Gores has expressed great enthusiasm in welcoming Big Sean to the creative sector of the Pistons business. To celebrate the kick off of the partnership the Don Life (Big Sean's brand) logo was added to the team practice jersey. 

This partnership will prove to be beneficial for the Detroit Pistons and Big Sean and is intended to have a positive social impact to the city of Detroit and surrounding area. 

Photography: Angela Weiss / Getty Images